Additional education is one of the most important requirements in all fields of activity. Therefore, highly qualified specialists are trained on an ongoing basis, constantly expanding and deepening their knowledge. Thanks to this, educational or training centers have become widespread. Opening your own training center is a promising idea that requires certain knowledge from the field of entrepreneurial activity and the availability of a competent business plan for the training center.

The purpose of the training center is to provide additional education or advanced training for specialists of various levels. In connection with such specifics, the main consumers will be individuals or organizations interested in receiving various educational services.

Most modern companies implement international corporate standards as the basis of their activities. This allows you to increase the level of professionalism of employees, improve the microclimate within the team and increase productivity, while increasing the quality of the company as a whole. Compliance with certain standards promotes employee motivation and retention, preventing employee turnover.

The main reason why new market participants should take up this type of activity can be called a significant increase in demand, as well as a lack of modern training centers that meet the requirements of modern society. At the same time, an increasing number of companies, especially international ones, are striving to meet existing standards.

As for the form of entrepreneurial activity, for a training center that claims to cooperate with large corporations, the status of a legal entity is more suitable. When forming an LLC, its creator actually declares his seriousness and reliability, confirming these qualities with a charter and the contribution of authorized capital. In addition, applying for a loan to a bank in the status of a legal entity, it is easier for the applicant to get a positive answer. The same applies to cooperation with potential clients - training centers, formalized as opening or closed joint-stock companies, are more trustworthy.

The process of registering an LLC includes the preparation of constituent documents according to the following list:

1. - the charter, which will indicate the type of activity of the company;
2. - the decision to establish an LLC;
3. - decision on the appointment of the head;
4. - minutes of the meeting of founders;
5. - receipt of payment of state duty;
6. — confirmation of the contribution of the authorized capital;
7. — copies of personal documents of all founders.

These some other documents that may be requested from the tax service are submitted along with a completed application, which indicates the appropriate OKVED code for the selected type of activity. The main code may be 85.41 "Additional education for children and adults." But other basic and additional codes are also possible - it is important that the services offered correspond to the declared information.

Financial aspects of the business plan of the training center

An enterprise providing additional educational services, according to preliminary calculations, needs financing. The most rational way to get the necessary funds is to turn to lending. According to the provisions of the business plan, it will be necessary to obtain a bank loan of a commercial nature in the amount of 1 million 950 thousand rubles. This is the approximate size of the total cost of this project. The duration of the project from the moment of its launch until the company reaches the level of self-sufficiency will be 2 years. Taking into account the fact that the interest rate will be 14 percent, and payments on the loan will begin from the first month of the establishment of the center, the total amount of interest payments for this period will be approximately 123 thousand rubles. For the selected period, the overall economic effect will reach 9 million 242 thousand rubles.

Such figures can be obtained, given the fact that large training companies that rely on the long term can focus on an annual turnover of 1.5 billion rubles, subject to the conclusion of a contract of at least 3 million. But such centers must have highly qualified specialists who need an appropriate salary level, as well as a massive marketing campaign. Medium-sized training centers that do not claim to be premium-class trainers should expect that in the first year of operation, big profits should not be expected - during this period, all efforts and funds are invested in the development of the company, attracting qualified trainers and selecting a customer base. main reason, according to which most centers receive a zero balance by the end of the first year - the absence of really large clients. This is logical - in the first 2 years, the company only earns a reputation in the market.

In addition to lending as the main source of new business investment, entrepreneurs resort to other sources of financing. Approximately 30% will fall on the issuance of bonds, 25% - the placement of shares on the stock exchange, 23% - the participation of financial investors and within 14% - own funds.

Such calculations can be obtained by analyzing the existing proposals in the industry, studying the pricing policy and comparing these data with the costs incurred during the opening and promotion of the company.

When planning the pricing policy of the future center, it is necessary to take into account all existing factors. Thus, the average price of an open curriculum is from 300 to 700 dollars. True, in elite organizations, the cost can significantly exceed this figure. Corporate programs will cost from 3 to 5 thousand dollars. Depending on the territorial features, the composition and intensity of training programs and the qualifications and reputation of trainers, the price indicator can significantly differ upwards.

The profitable part of the business plan is determined by several important features - the level of demand, the state of this market segment and the nature of the proposals of a particular organization. At the same time, in order to avoid bias in the calculations, the lowest profitability threshold should be taken into account, not forgetting the existing risks.

Taking into account that the period during which the company will reach the level of self-sufficiency and will bring a stable income will be approximately 2 years, you should prepare a plan for the volume of services provided during this billing period:

If the indicated financial results are maintained during the first two years and, in addition, the trend towards profit growth and an increase in the client base continues (in this case, the growth rate will be from 20 to 55 percent per year), the annual growth in sales volumes will reach the level of 18 million rubles or more.

One of the main points of the business plan will be its expenditure side. If we take into account the most significant items of expenditure, we can draw the following conclusion:

Item of expenses	1 month, rub.	12 months, rub.	One-time costs, rub.	Total for the year, rub.
Buying or renting premises	93.8 thousand	1 million 125 thousand	187.5 thousand	1 million 313 thousand
Purchase of equipment			37.9 thousand	37.9 thousand
Purchase of computer equipment			81 thousand	81 thousand
Creation of a website, hosting, purchase of scripts			92 thousand	92 thousand
Advertising expenses	50 thousand	600 thousand	200 thousand	600 thousand
Wage	738 thousand	8 million 856 thousand		8 million 856 thousand
tax payments	236 thousand	2 million 832 thousand		2 million 832 thousand
Unforeseen expenses			93.6 thousand	93.6 thousand
Total	882 thousand	10 million 880 thousand	1 million 30 thousand	11.5 million

When drawing up a financial plan, be sure to take into account all existing risks. The most significant factors include:

1. - high competition, which has a constant upward trend;
2. — uncertainty in market trends;
3. — high level of investment.

All of these factors, common to most organizations providing continuing education services, can be overcome by providing the highest quality of services and developing an effective marketing strategy.

The tax part of the costs will depend on two main factors - the chosen taxation system and the income that the organization receives. But in general, the list of tax deductions for the training center will be standard:

The conclusion that can be drawn as a result of studying the market for additional educational and training services is very optimistic: this sector is very promising and is constantly open to new participants. By properly organizing the activities of the company, it is possible to make it a highly profitable business with a tendency to constant development and expansion. Having calculated financial investments and expected income, you can pre-plan all the steps of creating and developing an organization in advance.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a small start-up capital, you can create a truly thriving business.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open foreign language courses, an applied sciences circle or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you are going to conduct classes on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

• a reception area for enrolling in classes and getting advice;
• several classrooms, well lit and ventilated;
• a room for employees where they can relax and have a snack during lunch;
• toilet and sanitary room, where the cleaning lady will keep the
  oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and visiting educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you rent an office in a mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

• tables and chairs;
• computer (if you organize applied courses, there should be several computers);
• cabinet for storing educational literature;
• copier printer;
• educational literature;
• stationery.

Again, look at your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course, find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

• a list of educational programs of your center;
• information on the availability of qualified teaching staff;
• information about the existing premises that meets the standards of conduct educational activities;
• information on the availability of the necessary educational and methodological literature and technical equipment;
• information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

Above, we already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.

The educational business is gaining popularity all over the world. Technology development trends oblige people to constantly improve their skills. Opening a training center is a profitable and cost-effective enterprise. Along with the demand for services in general, companies are experiencing a need for modern equipped sites.

Advantages and disadvantages

Before starting a project, you should carefully study the strengths and weaknesses.

The advantages of doing business in the field of educational services include:

1. Profitability from ten to thirty percent.
2. Short payback periods, sometimes achieved within six months.
3. Constant demand when attracting competent and in-demand teachers.
4. Starting investments allow even an inexperienced entrepreneur to start working.
5. Flexibility to demand, as well as the withdrawal of business on an autonomous basis.

As for the basic shortcomings, they include the need to search for sought-after qualified specialists. Also, the cost of services depends on external conditions, for example, in cities the price tag is higher, but competition, and in the regions low wages.

Business is subject to crises and fluctuations in the economy. In difficult times, it is more difficult for people to part with the money that goes to improve the quality of their knowledge. Let's consider how to open a training center that will meet the requirements of the time and training standards.

An analysis of the advantages and disadvantages of a business helps to determine the prospect of implementation and identify areas in which it is advisable to focus. For example, if business is subject to fluctuations in the structure of demand, then it is necessary to think in advance about ways to change directions.

In the minds of not all people today, an idea has been formed of what a training center is. A decade ago, such an institution was understood as a place where academic educational services were provided. In 2019, the training center is a platform for interaction between experts and knowledge seekers. Focuses on training and consulting services.

There are two basic directions in modern additional education:

• personalized work with a coach;
• B2B - using the center's capabilities to train employees.

The second option brings big profits, because due to the speed of changes in the world, companies are willing to pay big money for staff development.

One of the important features is that professionals who need up-to-date information are ready to take part in short-term trainings. Due to the dynamics of change, they feel the need to increase their knowledge, but not enough time to search for information on their own. It is more comfortable for them to turn to a specialist who summarized, selected and prepared all the information for money.

Training centers are relevant for people whose professions are becoming closely related to information technology. The constant updating of systems and programs forces citizens, if they want to save their jobs, to learn innovations. Step-by-step instructions on how to open a children's center are presented below. The number of courses is determined by the entrepreneur.

A modern training center is an institution that provides up-to-date information in a compressed form. Part of the training is provided online, as people are limited in time.

Today, two formats of additional education are developing: online and offline. The second option, which involves the classical system of obtaining knowledge, where the lecturer and students are in the same room, will be considered in more detail.

Consider the benefits of distance learning:

1. The organization of online trainings is less expensive, there is no need to rent a room, purchase tools and basic equipment.
2. Acceptable low pricing policy, which will attract more customers.
3. The chance to work with representatives of different cities and even countries, both in relation to clients and experts.
4. People learn in the environments that are comfortable for them, such as at home or during lunch breaks.

As for the disadvantages of this format, they are identical to the advantages of the offline method.

These include:

• difficulty in conducting modeling and game training;
• the impossibility of conducting objective testing of knowledge.

People often come to trainings seeking to find new contacts, get acquainted with the right people. The online format of training deprives them of such an opportunity. The business plan of the training center involves the choice of the format of work, do not exclude the option of combining technologies.

When opening a training center, it is worth considering the needs of the target audience. If the majority prefers to receive knowledge remotely, it is recommended to include this item in the list of services.

Before opening an institution, it is worthwhile to carefully consider the areas for training that will be implemented in the work. It is permissible to teach people everything, but you should not spray yourself in many areas at the same time. But it is also not advisable to neglect profitable offers of cooperation, even if the trainings are not consistent with the main topic.

Consider the basic features modern learning in Russia, which will allow you to plan your work:

1. Over seven million people in Russia receive or have ever been involved in additional education.
2. Short-term courses are more attractive to citizens than those that last more than one month.

The market of educational services is evenly divided between teenagers and professionals who improve their qualifications.

Additional training for teenagers can be divided into the following areas:

• preparation for final and entrance examinations in specialized subjects;
• language training, Lately exotic languages ​​are gaining popularity;
• creative studios are common among children under the age of fourteen.

Courses for working professionals are based on areas where people do not have enough higher education to successfully perform their job duties. Gradually, the concept widespread in Europe is gaining popularity in Russia continuing education. It is assumed that a person improves throughout his life and attends trainings for self-development and professional improvement. Specifying how to open courses, we note that it is not enough to choose a direction, we are talking about creating programs. Specifying how to open a school of accountants, we note that there is a need for demand for services, according to calculations, this is profitable.

There is no universal advice regarding the choice of direction. It is recommended to give priority to new professions, areas where technology is developing dynamically, and the education system is lagging behind.

It is permissible to select specialists for both full-time and part-time employment. The second option will be attractive for teachers, and the entrepreneur will save on the rate and get the maximum benefit.

In addition to teachers, the following specialists will be required:

• Deputy Head;
• accountant;
• Methodist;
• head of the educational department.

As for teachers, experience and qualifications depend on the directions and specialization of the center. If we are talking about working with adult employees, then it is advisable to look for experts, and for working with children, it is important to have teacher education. The training center should be opened in one specialization, the spread in directions is not credible.

At the initial stage, it is permissible to perform a number of functions independently. But you need to look for specialists right away; for this, job search sites, social networks and other sources are used.

The choice of premises for the training center is not just an important moment, but also a priority. The fact is that in order to open an LLC, you will need to provide a legal address. The premises meet the following criteria:

1. The number of classrooms is equal to the areas of work or agree on a schedule so that the courses do not overlap.
2. Separate area for the director and administrative staff.
3. Hall, which can easily accommodate a group of people.

It’s good if you can arrange a wardrobe and a cafe. At a minimum, you need to install a cooler and a coffee machine.

It is worth considering the option of renting part of an existing educational institution, for example, a school or institute. Ideally, organize a separate entrance, but even the option of getting through the main one will do. The advantage of space in fully equipped rooms.

When choosing a room, you should be guided by the principle of accessibility for customers. If a person has to go through a factory or construction site in order to get in, then he will prefer other courses.

The training center does not have to be located in passable places, but it is preferable that it be located near the metro. This makes it easier for people to get to.

The list of equipment depends on the fullness of the selected visit. Sometimes you need to buy equipment in the form of a projector, computers and literature.

But if we are talking about bare walls, then you need to purchase furniture:

• cabinets;
• tables and chairs;
• shelves and racks.

You should not take cheap options for equipment, as uninterrupted operation of systems and equipment is necessary. Modern requirements for the educational aspect involve equipping centers with high-speed Internet.

Depending on the areas of activity, specialized equipment will also be required, for example, headphones and equipment for classes. foreign language. Sometimes you need manuals that are not sold in the public domain and are ordered from creators from other countries.

It is necessary to equip the premises with high-speed Internet. It is also worth taking care of modern educational literature, before purchasing it is worth consulting with specialists.

In order for the institution to work, and the owner does not face difficulties, it is important to arrange it in accordance with the rules and standards.

When, it is necessary to prepare the following list of documents:

• paper on which all educational programs implemented on the basis of the center are indicated;
• information about the teachers of the institution with their level of education and documentation confirming the right to conduct training;
• plan of premises that meet fire safety requirements and accommodate the declared number of students;
• educational and methodological plans for ongoing courses, as well as documentation and a list of technical equipment used in the learning process.

The document is a certificate of state registration of the center as a type of business. LLC will be the best organizational form.

The training center needs to obtain a license to conduct business. Without it, the operation of the institution is illegal. It is recommended to involve an experienced lawyer who will help in resolving organizational issues. The cost of services is about thirty thousand rubles.

A bypass option for registering a business is the following form of activity:

1. The entrepreneur enters into an agreement with each teacher, but not for educational services, but for renting a room.
2. The one who conducts the training enters into an agreement with the students.

The use of technology is ambiguous, since, firstly, it is complex and requires constant monitoring in the conclusion and extension of contracts. Secondly, it is unacceptable to organize an online business according to a similar scheme. The above technique reflects how to open a training center without obtaining a license.

Obtaining a license to operate is a long and laborious process. For simplicity, it is worth contacting a company that helps in registration. It costs money, but saves time and effort.

Starting capital and payback

The profitability of a business depends on a number of factors. The entrepreneur will need to invest in renting the premises, wages for employees and the purchase of equipment. To calculate the costs, it is advisable to draw up a business plan, indicating what is required to open a particular center.

Let's look at some examples of expense items:

1. Training room - tables, chairs, interactive whiteboard, computer, supplies.
2. Training of hairdressers - tables, mirrors, tools, consumables, including shampoos, paints, gloves.
3. Children's developing room - carpets, toys, educational games, protective mechanisms for corners and sockets.

Despite the start-up costs, the business belongs to the category of high margins. This is due to the fact that regular purchases of raw materials are not required, which is typical for production. From the income received, wages and rent of premises are paid. The difference between income and costs is the entrepreneur's profit.

The opening of an educational center pays off in a few years. A businessman needs to constantly create demand for services, invest in marketing and advertising. The conclusion of agreements with commercial organizations that send employees for advanced training will speed up the process of returning initial investments. Such a scheme reflects how to open an educational center.

Business pays off quickly, if you do not delay its promotion. It is recommended to launch a marketing campaign and find teachers before starting the activity.

The training center as a business represents a new direction in the educational industry. The demand for services is growing daily, and there is little competition. To organize an institution, an entrepreneur needs to decide which format of the center is closer, find a room, select staff and think over a strategy for promoting services. Business, in which there is no material goods, is flexible and mobile. It is easier for an entrepreneur to respond to changing market conditions. The business idea of ​​how to open an additional education center for children is popular among businessmen.

It has become profitable to open new training centers due to the growing need of the population to obtain additional certificates for short-term educational courses.

Capital investments in the training center, which will be up to 200 square meters and designed for 100 to 150 students, will amount to 13,000 to 15,000 conventional units. The training center will pay off within 6 to 10 months. The level of profitability is about 30%.

Monthly turnover is from 10,000 to 15,000 conventional units.

About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:

• Higher educational institution (HEI);
• Secondary specialized educational institution (technical school);
• College;

Also, often all educational institutions create auxiliary academic disciplines on their basis.

The high level of demand in last years electives are used, the duration of which is 20-60 lessons. One course lasting 40 hours is estimated from 3,000 to 4,000 rubles.

Attracting students can be done by opening and introducing additional original courses and programs. Examples would be exclusive courses on advertising, for marketing. Courses are developed by teachers. About the most popular and new training courses, training centers receive information from employers.

The main criterion for a successful business is a competent and qualified staff (teachers).

It is possible to organize educational complex on the basis of some company, as an additional division. In addition, having opened an educational institution, there is a good opportunity to save money by concluding a lease agreement for premises for a while, and not entirely for the whole day.

Therefore, by opening a new training center there is an opportunity to bypass the main costs of rent and equipment for the premises. Capital investments in the business will be from 2,000 conventional units.

Stage 1. Concept and registration

The formation and profitability of the company will depend on the idea and idea. First of all, it is necessary that these ideas differ from other training centers.

There are the following ideas and concepts of training centers:

• Training centers with standard courses: accounting, taxes and taxation, design courses, personal computer courses and others;
• Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
• Training Training Center;
• Training center with teaching of individual and specific direction (woman security guard and other original courses);

Registration of a legal entity is carried out as registration of a non-state educational institution. When registering, you must specify the main activity. According to the Civil Code Russian Federation, the main activity of a non-state educational institution, the receipt of net income cannot be, the profit received must go to the improvement and growth of the training center.

The assistance of a legal adviser and a lawyer will cost the training center 200 conventional units.

When providing services, it is best to choose a simplified tax system. In this case, payments will be 6 percent of the profit.

The profitability of the training center depends on the concept.

Stage 2. Personnel and wages

The staff for the educational institution and their remuneration

The staff consists of 7 to 11 people.

Stage 3. Premises

In order to organize a training center for training from 100 to 150 students throughout the whole day (4 shifts; morning shift, 2 shifts in the afternoon and one shift in the evening), it is necessary to select a room from 200 square meters:

• Training classes (2 pcs.) of 50 square meters each (in a room of 50 square meters, training is allowed for groups of up to 10 students);
• Educational room equipped with computer technology (60 square meters). Up to 10 students can also be trained;
• The remaining 40 square meters are reserved for the reception and the manager's office;

Bottom line: the rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units, is 6,000 conventional units per month. However, in practice, educational institutions have the opportunity to rent premises from the state property management committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.

To organize a training center, a room of about 200 square meters is required. The rent will be 6,000 conventional units per month.

Stage 4. Equipment and equipment

Equipment for the training center and its cost

The result - from 6.500 conventional units.

For the purchase of a complete set of equipment and the necessary equipment for the training center, about 6,500 conventional units will be needed.

Stage 5. Licensing

To obtain a license to carry out educational activities, you must provide the following set of documents:

• An application indicating the developed educational programs that clients will be trained in;
• Information about the staff, the number of staff and qualifications of employees, as well as information about the expected attendance of the institution;
• Information about audiences, classes and accommodation;
• Information on the supply of courses with the necessary material and technical base and the necessary literature (extracts from balance sheets are provided, as well as a list of references for each curriculum and discipline);
• Information about teachers (information is provided on each discipline with a teacher);
• Additional information (founder information and data, registration certificate, etc.);

The decision to grant a license and consideration of all documentation lasts about 4 weeks.

To obtain a license, you need to submit a package of documents to the appropriate authority and wait for a decision within 1 month.

Stage 6. Students

A profitable class should consist of about 10 students.

Every month, the training center should recruit from 10 different classes in various areas.

The main way to attract students is through advertising.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

The simplest example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to become more and more software experts. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning when training is conducted using the Internet in real time using conference programs or the listener is viewing already recorded video material.

Ready-made ideas for your business

Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Ready-made ideas for your business

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With additional education for children, everything is simple. The greatest demand among training centers are centers involved in preparing for a unified state exam(USE). This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially courses in English, which is associated with the traditionally low level of its teaching in an ordinary secondary school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Ready-made ideas for your business

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep pace with modern development trends.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary art, psychological development and repair are very popular abroad.

So which direction should be chosen as more profitable? There is no exact answer to this question. You can’t choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in your specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several curricula. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Effective Methods online learning can minimize investments, and the attracted audience will provide good profitability.

11275 people are studying this business today.

For 30 days this business was interested in 429538 times.

Profitability calculator for this business